Kiwi Movers are proud to be a London company. Many of us moved here from other parts of the world. We love being here and we love helping Londoners move their stuff.

We recently did some research to see how others view London. We got stuck into Google’s data to see how London was viewed by estate agents. We wanted to know how an estate agents describes a neighbourhood, or a street, or an entire borough. There’s an infographic below, but here are some interesting findings too.

  • The most common adjective used to describe neighbourhoods in London (as opposed to those used to describe properties, like “spacious” which we filtered out) was “lovely.” It used over 280,000 times on one of the biggest estate agent websites.
  • The word “affordable” appears fewer than 700 times on the same site.
  • The word “coffee” is used more than twice as frequently as the word “family/families.”
  • “Up and coming” is still a favourite for describing less than “sought after” areas. West Ham, East Ham, Plaistow and Upton Park are among the most commonly described as up-and-coming.
  • The word “burger” is used in the descriptions for Wapping, Golders Green, Haggerston, London Fields and Gospel Oak.
  • The word “cocktail” is used in the descriptions of Shoreditch, Hoxton, Holborn, Clerkenwell and Brick Lane.
  • The word “coffee” is used in the descriptions for Tooting. Wandsworth, Islington, Shacklewell, Hackney and Clapton.

 

Kiwi movers - London according to estate agents.

London according to estate agents.

Comparison of terms

kiwi bar chart

 

Terms by inner London borough

london according to estate agents map

Borough

Descriptions

IslingtonVintage
Antiques
Quirkiness
Coffee
Vibrant
Foodies
Child friendly
Charming
Chic
Gastropubs
Affluent
Media types
Coffee
CamdenVibrant
Independent
Cakes
Craft
Organic
Wholesome
Eclectic
Coffee
Trendy
Ex local authority
Ex local authority
Flourishing
Boutiques
Organic
HackneyDiverse
Lively
Brunches
Jerk chicken
Coffee
Coffee
Coffee
Burger
Street food
Vibrant
Lively
Smart
Upgraded
Trendsetters
Chic
Urban
Edge
Ramshackle
KensingtonRoyal
Royal
Prestigious
Residents
Heritage
Photogenic
Impressive
Chic
Elegant
Architecture
LewishamCoolest
Streetfood
Quirky
Bustling
LambethMarkets
Craft beers
Cocktails
Bars
Workspaces
Trendy
Coffee
Shabby chic
SouthwarkCheap and cheerful
English
Coffee
Industrial
Cheese
Views
Views
Burgers
Eclectic
Tower HamletsBargain
Dry-cleaning
Coffee
Party
Shorditchy
Greasy spoon
Buzzing
Coffee
Coffee
Smoothies
Fried chicken
Local
Boozer
Great value
WandsworthGastropub
Boozy
Coffee
Safe
Good schools
Gin
WestminsterCharming
Stunning
Architechture
Parliament
Institutions
Street food
GreenwichBustling
Independent
Trendy
Cosy
Quirky
Riverside
Views
Vintage
Suburban
Hammersmith & FulhamPretty
Smoothies
Burgers
Craft ales
Bikes
Diverse
Deli
Charm
Coffee
Sustainable
Stylish
Charming
Heavenly
Gluten free
Yoga bunnies
Trendy
Wine bar
Charming
Gastro pub
Great wines
Champagne
Acoustic music
Vibrant
Young professionals
Boutiques
Premium
Underground
HaringeyRegeneration
Reasonable prices
Coffee
Cheap fruit and veg
Cocktails
Burgers
Gastropub
Independent
Coffee
Gluten free

 

We used Google data to analyse the range of words on each web page. This research was conducted between the 15th and 27th October 2015 using Foxtons.co.uk, Chestertons.co.uk, Green.co.uk, Hamptons.co.uk, Zoopla.co.uk and Rightmove.co.uk. We used a process which automatically discounted words used to describe property, such as ‘spacious’ or ‘modern.’